Aug 201405

Long & Foster Partners with Windermere Solutions to Launch Interactive Marketing and Presentation Tool

Presentation PRO
Using Presentation PRO, Long & Foster agents can share interactive marketing presentations with their clients right from their iPad.
Aug 201405

Long & Foster Partners with Windermere Solutions to Launch Interactive Marketing and Presentation Tool

Long & Foster Real Estate, Inc., the largest independent residential real estate company in the United States, today announced that it will deploy Windermere Solutions’ TouchCMA to its agents in the coming months. The comprehensive marketing and presentation tool, known at Long & Foster as Presentation PRO powered by TouchCMA, makes it even quicker and easier for Long & Foster sales associates to build professional and interactive presentations for every listing, selling and marketing opportunity.

“At Long & Foster, we’re committed to having the best trained and best equipped real estate agents in the business, and providing our team with an interactive solution like Presentation PRO powered by TouchCMA helps us to accomplish this objective and better support our sales associates in their day-to-day business,” said Gary A. Scott, president of Long & Foster Real Estate. “Additionally, Presentation PRO improves the ability of our agents to provide their clients with relevant market data about their local area, helping them to make the best decisions possible when it comes to buying and selling real estate.”

Using Presentation PRO, Long & Foster real estate agents can create for their clients compelling, well organized and interactive presentations about their specific opportunities to buy and sell real estate. Available via any Internet-enabled device or through an iPad app, Presentation PRO presents easy-to-read, localized market information that’s easily shared between Realtors and their clients. Additionally, current MLS data is integrated into the system, providing real-time competitive market analyses (CMAs) that deliver in-depth market information. Presentation PRO also features INRIX Drive Time, which outlines commute times between prospective properties and nearby hospitals, parks and other attractions, including frequently visited locations like a client’s office.

“At Long & Foster, we strongly believe that better market information leads to better real estate decisions,” said Jeffrey S. Detwiler, president and chief operating officer of The Long & Foster Companies. “We are dedicated to helping buyers and sellers understand what’s happening in their local markets, and Presentation PRO enables our already highly trained and knowledgeable agents to provide their clients with a clear analysis of how the real estate market is performing in their backyard.

“With the expertise of a Long & Foster Realtor and detailed, current market information such as what’s provided through Presentation PRO, we are helping Mid-Atlantic and Northeast buyers and sellers accomplish their homeownership goals with confidence.”

For more information and to find a Long & Foster office near you, visit www.LongandFoster.com.