Brokerage recognized for achieving excellence in luxury marketing
Christie’s International Real Estate, the world’s leading luxury real estate network, has awarded Long & Foster Real Estate with its highest network honor. Christie’s named Long & Foster as its Affiliate of the Year in the highly competitive Large Market category. The prestigious award recognizes Long & Foster’s excellence in marketing luxury residential properties, its contributions to the Christie’s global network and its ongoing collaboration with Christie’s.
“Over the past year, Long & Foster has aggressively expanded its use of our brand,” said Kathleen Coumou, executive director of Christie’s International Real Estate. “Just recently, the brokerage further distinguished its status as a luxury leader by introducing a new logo and high-end marketing that showcases its partnership with Christie’s and helps enable its top luxury agents to better utilize our Christie’s brand to the benefit of their important clients. By fully leveraging Christie’s, Long & Foster sets a standard for global and regional customer care for its clients.”
Long & Foster is the largest affiliate in the Christie’s network, with exclusive participation in Washington, D.C., Virginia, Maryland and Delaware, as well as the greater Philadelphia area and parts of West Virginia and southern New Jersey. The invitation-only Christie’s network specializes in the marketing and sales of high-end homes, and it encompasses over 130 top-performing luxury brokerages from 45+ countries.
“Through our affiliation with Christie’s, we’ve strengthened our position in the luxury market and enhanced the level of service we provide to our luxury agents and their luxury clientele throughout the Mid-Atlantic and Northeast,” said Jeffrey S. Detwiler, president and COO of The Long & Foster Companies, parent company of Long & Foster Real Estate. “The Christie’s name is synonymous with luxury and exclusivity, and by maximizing our relationship with Christie’s and promoting our companies’ connections in all that we do—from our award-winning website to our high-end property collateral—we help ensure Long & Foster remains the firm of choice for luxury homebuyers and sellers in the Mid-Atlantic.”
The results of this year’s competition were announced at the Christie’s Global Conference in London the week of April 3. Detwiler accepted the award on Long & Foster’s behalf.