Honor Signifies Excellence in Online Marketing
Long & Foster Real Estate has been nominated for a Website Quality Certification Award from Leading Real Estate Companies of the World (LeadingRE), a selective global community of more than 565 independent real estate firms. Winners will be announced at the LeadingRE Annual Conference to be held from February 20 to 22 in Las Vegas.
The Website Quality Certification (WQC) recognizes LeadingRE member websites that demonstrate best practices in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. Participating websites are evaluated by Virtual Results, LLC, a real estate internet and social marketing firm.
Nominees were selected by a panel of independent judges in recognition of superior performance in eight different categories. Long & Foster was nominated for two of the categories—Best Interactivity and Best Mobile Site.
Best Interactivity Award
Long & Foster’s website, LongandFoster.com was nominated for the award for Best Interactivity Award. The site was noted for having features that engage consumers, such as robust property searches and effective use of videos, blogs and social media.
Long & Foster’s modern and responsive website allows consumers to find what they’re looking for quickly and easily. The site also tells the story of Long & Foster and its agents in a captivating and compelling way, showcasing its real estate expertise and Love of Home™. Another noteworthy feature on LongandFoster.com is an interactive home value estimator, which gives visitors an instant valuation of most residential properties and then drives them to a qualified real estate expert – like those at Long & Foster – to get a more accurate value of a home’s market value.
Best Mobile Site Award
LongandFoster.com has also been nominated for the best Mobile Site Award. The site was noted for its superior performance in the mobile space, allowing consumers to easily search for homes and community information from various mobile devices. Visitors can also connect with an agent via text, email or phone—whichever way works best for the consumer.
“Being nominated for a Website Quality Certification award reflects a company’s commitment to excellence in web design, functionality and content.” said Leading RE President/CEO Paul Boomsma. “Earning this distinction among the 120 companies whose outstanding websites qualified for the WQC is especially noteworthy.”
As a member of LeadingRE, Long & Foster provides a quality real estate experience, global marketing reach and access to top real estate professionals in any market.
Long & Foster Real Estate is the nation’s No. 1 independent real estate company as part of HomeServices of America. For more information, visit LongandFoster.com.