Nov 201904

Long & Foster’s Website Earns Top Industry Rankings by REAL Trends

Nov 201904

Long & Foster’s Website Earns Top Industry Rankings by REAL Trends

Longandfoster.com ranked No. 1 in the community category

Long & Foster Real Estate’s website continues to accrue awards for its user-friendly design and innovative features. Longandfoster.com recently received accolades in three categories of the 2019 REAL Trends Websites Rankings—No. 1 for Best Community pages, No. 2 for the Best Overall Website and No. 3 for Best Property Details content.

REAL Trends produces the REAL Trends Website Rankings each year and is the leading source of statistical analysis for the residential real estate industry. Websites are judged using a list of criteria in five critical areas broken down into categories, including mobile experience, use of video, community pages, property detail pages and design. Sites that scored highest in all five areas were ranked in the best overall category.

Companies named to the REAL Trends 500 rankings, which includes Long & Foster’s parent company HomeServices of America, were automatically entered into the Website Rankings and additional submissions were accepted online. To earn a spot among the Best Community pages, sites needed to provide quick and easy searches for towns and communities, making it easier for site visitors to find specific information. They also needed to provide further insight on communities via information on amenities, lifestyle, local market data, community facts, maps and images of the community.

“We’re honored to have been named to the 2019 REAL Trends Website Rankings, especially placing first for our community pages and second overall,” said Barry Redler, senior vice president & chief administrative officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “Our comprehensive communities section includes hundreds of pages that help visitors learn more about the neighborhoods and towns where Long & Foster does business and provides valuable market data for communities throughout the Mid-Atlantic and Northeast. Our team continually works to enhance the site, ensuring that it’s easier than ever for consumers to start their real estate search, even see multiple automated valuation models for their home in one place, connect with professionals and find a place to call home.”

LongandFoster.com features a clean, modern look and responsive design with home search at top of mind. The site tells the story of Long & Foster and its agents, showcasing the company’s real estate expertise and its Love of HomeTM. Users can easily search hundreds of thousands of real estate listings and quickly find information about Long & Foster’s offices, agents, communities and additional real estate services such as mortgage, title services, insurance, property management and more.

In a continuing effort to enhance its digital offerings and best serve its agents and clients, Long & Foster has subsequently launched agent and office websites, as well as single property websites, and the company plans to launch team websites in the coming months.

Long & Foster is the Nation’s No. 1 real estate company as part of HomeServices of America. For more information about Long & Foster, visit LongandFoster.com.