Long & Foster Teams with AdWerx for Real Estate

June 26, 2014
Long & Foster real estate agents can create targeted online ads to promote their businesses or their listings using AdWerx.

Partnership provides Long & Foster agents with expert online advertising solutions

Long & Foster Real Estate, Inc., the largest independent residential real estate company in the United States, has joined forces with AdWerx to provide its agents with a professional online advertising solution. AdWerx simplifies the digital advertising process, helping Long & Foster sales associates to more easily build brand awareness and better promote their listings in the online world.

“Long & Foster operates with an agent-focused approach, ensuring our team is not only the best trained, but also the best equipped in the business,” said Gary Scott, president of Long & Foster Real Estate. “By providing our sales associates with a powerful, yet easy-to-use, advertising solution like AdWerx, we can more easily accomplish that objective and better support our agents in both successfully building and operating their businesses.

Using AdWerx, Long & Foster real estate agents can create targeted online advertising campaigns that reach individuals who are actively in the market for real estate. Customized ads can feature an individual agent and his or her areas of expertise or can promote a specific listing on behalf of a client. Once the ad design is completed, the target market is identified and AdWerx gets to work, publishing the advertisement across the web. A variety of Long & Foster branded ad templates are available to simplify the process even further, and Long & Foster agents receive special Long & Foster pricing on all AdWerx services as part of the partnership.

“Partnerships like ours with AdWerx help Long & Foster to support our real estate agents and their buyers and sellers in achieving their real estate goals,” said Barry Redler, chief marketing officer of The Long & Foster Companies. “When you combine the AdWerx online advertising solution with Long & Foster’s already tremendous online reach and comprehensive digital marketing programs, as well as our affiliations with Christie’s International Real Estate and Luxury Portfolio International, it really is a winning combination for buyers, sellers and real estate professionals alike.”

The team at AdWerx also shared their excitement about the partnership.

“AdWerx serves the agent, first and foremost. We are humbled by the reaction that we have received from the Long & Foster team,” said Jed Carlson, chief executive officer of AdWerx. “Long & Foster is obviously dedicated to their agents, and understands that technology gives their agents an edge over other firms.”

For more information and to find a Long & Foster office near you, visit www.LongandFoster.com.