Oct 201817

Long & Foster Launches All-New Luxury Homes Website

Oct 201817

Long & Foster Launches All-New Luxury Homes Website

Brokerage provides responsive site, featuring modern design for today’s luxury clientele

Long & Foster | Christie’s International Real Estate, the nation’s No. 1 independent real estate brand,* has invested in an all-new luxury website, exclusively presenting the finest homes on the market. The responsive site creates an exceptional online experience for the real estate brokerage’s luxury clientele and makes it easier for consumers to connect with Long & Foster | Christie’s agents who specialize in high-end real estate.

“Long & Foster is truly unique in offering an exclusive luxury-focused digital experience for high-end buyers and sellers, in addition to our award-winning primary website, LongandFoster.com,” said Larry “Boomer” Foster, president of Long & Foster Real Estate.

“Like our affiliation with Christie’s International Real Estate and Luxury Portfolio International, this approach offers exceptional exposure and opportunities for our agents and their luxury clients,” adds Gary Scott, president of Long & Foster Real Estate.

Long & Foster’s new luxury website showcases its success in the luxury real estate market, features thousands of luxury properties for sale and displays its global reach through its exclusive affiliation with Christie’s International Real Estate. In addition, it introduces Long & Foster’s luxury mission, “Dwell in the Uncommon.”

“Luxury homes deserve exceptional marketing. Clients want to experience that; it’s something special, and that is precisely what ‘Dwell in the Uncommon’ represents,” said Barry Redler, chief administrative officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “As the leader in the luxury real estate market, we are dedicated to constantly improving our luxury offerings, to both agents and clients alike, and our luxury website is a prime example of how we deliver on that commitment.”

Long & Foster’s new luxury website includes a private exclusive listing feature, allowing its agents to showcase luxury properties that are not listed on the MLS, or multiple listing service. Rather than being marketed to the greater public, a private exclusive property is sold off-market via more private endeavors. The luxury website provides Long & Foster’s agents and their clients with an online space to showcase these types of listings.

“Not all home sellers want to follow the traditional sales route, and Long & Foster offers a variety of marketing approaches to meet our clients’ individual needs,” said Redler. “Our private exclusive feature provides them with that unique marketing opportunity.”

As with its main website (LongandFoster.com), Long & Foster partnered with Real Estate Digital (RED) and RP3 Agency in the development, design and implementation of its luxury website.

For more information about Long & Foster, visit LongandFoster.com.