Long & Foster Launches Exclusive Coming Soon Portal to Promote Upcoming Listings Before They Are On the Market

September 20, 2018

Brokerage also releases ‘Hot Sheet’ alerts system for Long & Foster associates

Long & Foster Real Estate, the nation’s No. 1 independent real estate brand,* now offers a Coming Soon Portal to all its agents, allowing its associates to share properties that are not yet on the market with their vast network of 10,000+ peers. Accessible by any Long & Foster sales associate, the Coming Soon Portal was developed in response to agent requests and company insights into the changing real estate market.

“We’re dedicated to providing our sales associates with the best and most innovative tools in the business to help them achieve success for themselves and their clients,” said Barry Redler, chief marketing officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “The Coming Soon Portal is another tool to help them meet their clients’ needs and succeed in a competitive market.”

Long & Foster agents who are assisting a seller can market their property that is not yet in the MLS by adding it to the Coming Soon Portal, where other Long & Foster agents can view and share it with potential buyers.  While this marketing strategy may not be for everyone, it offers sellers interested in this approach a way to gauge interest and create early demand for their property. Long & Foster offers various go-to-market approaches, including promotions via its Coming Soon Portal, to ensure the brokerage and its associates can meet the needs of virtually every seller.

Similarly, Long & Foster agents who are assisting a buyer can sign up on the portal for alerts about new coming soon listings that fit specific search criteria. This helps enable them to match coming soon properties with their potential buyers. They can also search directly for coming soon listings anytime within the portal. Overall, the Coming Soon Portal allows Long & Foster’s team to leverage its vast agent network to achieve success for buyers and sellers alike.

“Our agent-to-agent portal allows our sales associates exclusive access to Long & Foster properties that are not yet in the MLS,” said Redler. “Having this platform not only allows us to respond to certain seller requests, but also gives our agents a leg up on the competition by helping their buyers more easily find a home in a tight inventory market.”

Long & Foster’s Coming Soon Portal is an internal platform, which is available only to associates with Long & Foster. Listings featured on the portal are not syndicated or shared with any other real estate websites or MLS.

In addition to the Coming Soon Portal, Long & Foster recently launched another exclusive agent-to-agent tool – Hot Sheet alerts. When a Long & Foster agent signs up for a Hot Sheet alert, they will be notified of new Long & Foster listings that were recently added to the MLS and match their search criteria.


*As part of HomeServices, according to the REAL Trends 500