New level of digital experience further enhance the home-buying experience

Long & Foster Real Estate, one of the nation’s top real estate companies, as part of HomeServices of America, has added enhanced cutting-edge technology to its ‘Holmes’ real estate bot, powered by Roof AI.  

Roof AI builds a digital sales assistant that combines AI technology with human expertise to enhance customer satisfaction and success in real estate. The new upgrade is an integration of two very well-known large language models including OpenAI and Google BERT.

By integrating advanced AI, the enhanced features make online interactions smoother, more personal, and highly effective. ‘Holmes’ engages with Long & Foster’s customers, as their virtual real estate concierge, answering customer’s questions in real time, whether they are looking for homes within a specific budget or need information about the buying or selling process.

“Using cutting-edge AI technology, ‘Holmes’ will now provide 24/7 digital recommendations that assist in the buying experience, by accessing a vast database of real estate and financing knowledge,” said Patrick Bain, president and CEO of The Long & Foster Companies. “This technology upgrade will bring value to the user while delivering a great customer experience, which is very important to us at Long & Foster.”

The virtual bot will provide a conversational experience to personalize every customer interaction, providing immediate and responsive service in real-time. ‘Holmes’ will also offer customers a connected experience around the company’s core services.

Customers can search for homes just like they talk to friends, asking questions such as “find single-family homes with three bedrooms under $800,000 in Fairfax, Virginia,” and get instant results. Holmes will also now provide deeper insight into what makes each home special by highlighting unique selling points of each property.

“Our goal has always been to equip real estate professionals with best-in-class AI that boosts their revenue and automates routine tasks, ensuring an exceptional online customer experience,” said Pierre Sabbagh, CEO of Roof AI. “We’re excited to see the positive impact that this enhanced technology will have on the interactions and efficiencies of Long & Foster, a company that is committed to providing their customers with the best digital experience.”

Long & Foster Real Estate is one of the nation’s top real estate companies as part of HomeServices of America. For more information, visit LongandFoster.com.