Introducing HomeServices Property Management

June 2, 2022

Long & Foster Real Estate’s Property Management Division rebranded, as company works to introduce an all-new approach to property management

Long & Foster Real Estate’s Property Management Division has a new name and a new way of doing business. Effective this year, Long & Foster Property Management is now operating as HomeServices Property Management (HSPM)—a new name that reflects the company’s bold new vision for the next generation of property management.

“Property management needs to do more than just cut the grass, take maintenance calls and collect the rent from tenants. That’s why we’re launching not only our new HSPM brand, but also our new approach to the business,” said Patrick Bain, president of HSPM. “It’s been a journey, and we’re excited to reintroduce HSPM to all our current clients, as well as prospective real estate investors and owners.”

Over the past several years, the team at Long & Foster’s Property Management Division built the foundation of its new business. They leveraged leading technology platforms to modernize operations. They structured their teams to best support their real estate agent partners, as well as property owners and tenants. They also created strategic vendor relationships to protect owners’ properties and provide tenants with quality places to live.

The same professionals from Long & Foster Property Management continue to work at HSPM, and Bain remains at the helm of the company. In the year ahead, HSPM will introduce new services offerings, as well as expanded training and education for real estate investors and Realtors alike.

“We’re shifting our focus to help serious (and aspiring) property owners build long-term wealth, increasing both their profits and peace of mind in an evolving economic landscape,” said Bain. “We’ll do this while continuing to take great care of properties and the people who live in them.”

HSPM is part of HomeServices of America, a Berkshire Hathaway affiliate and global real estate network. Through HomeServices, HSPM is connected to more than 50,000 real estate professionals and nearly 1,500 offices across 12 countries, helping ensure its managed properties attract prospective tenants, locally and nationally, with marketing presence on the top rental websites and with the top Realtors.

To learn more, visit