Barry Redler Recognized as a RISMedia Real Estate Newsmaker

February 9, 2021
Barry Redler

Long & Foster executive named to 2021 Luminaries list for ‘The Iconic Leaders’

Long & Foster Real Estate is proud to announce Barry Redler, chief administrative officer, has been recognized by RISMedia as a 2021 Real Estate Newsmaker on their “Luminaries – The Iconic Leaders” list.   

All recipients of RISMedia’s Real Estate Newsmaker awards were chosen based on online nominations on by industry sources and RISMedia’s in-house editorial team. The nominations were collected on an ongoing basis throughout the year. The individuals selected by RISMedia were placed in various award categories according to their contribution to the real estate industry. In a year unlike no other, these real estate professionals stood out in 2020 and made headlines for their resiliency, ingenuity and initiative. 

Redler joined Long & Foster in 2009 as its first chief marketing officer and took over responsibilities as chief administrative officer in 2018.  An experienced marketing and operations leader, Redler has a record of making necessary changes in today’s evolving environment, constantly elevating the company to the next level by providing the latest technology, including an award-winning, modern and responsive website.

“Everybody differentiates themselves in a certain way, but great storytellers earn more business,” Redler shared with RISMedia.

Prior to joining Long & Foster, Redler oversaw marketing and sales for the Stanley Martin Companies, a regional homebuilder. For more than 20 years, he served in senior-level marketing, operations and sales positions at The Ford Motor Company. There, he led product and consumer marketing roles for several products including Mustang, Fusion, Explorer, and F-series trucks.  His team handled product launches and developed marketing plans for the Ford Escape Hybrid that launched with an award-winning Superbowl XL television spot in 2006.  

“We congratulate Barry for being named to RISMedia’s Luminaries list as an ‘Iconic Leader’,” said Jeffrey S. Detwiler, CEO of the Long & Foster Companies. “Barry is a certainly a true leader and is responsible for much of the state-of-the art technology that are agents are using to successfully conduct real estate transactions virtually to serve their clients in these challenging times.”

To view the complete list of RISMedia’s 2021 Real Estate Newsmakers list, click here.

Long & Foster Real Estate is the nation’s No. 1 real estate company as part of HomeServices of America. For more information, visit