May 201830

Two Northrop Realty Commercials Receive Emmy Nominations, Telly Awards

Creig Northrop
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Creig Northrop
May 201830

Two Northrop Realty Commercials Receive Emmy Nominations, Telly Awards

Two TV commercials for Northrop Realty, a Long & Foster Company, were nominated for Emmy Awards by the National Capital Chesapeake Bay Chapter of The National Academy of Television Arts & Sciences. Both commercials, created by Baltimore ad agency Kapowza, also received three Telly Awards each.

The awards recognize 30-second commercial “Blue Box” and 15-second commercial “Club Bed.” “Blue Box” depicts a couple sharing significant life moments—becoming engaged, purchasing a home and starting a family—followed by the on-screen tagline, “We sell houses, you make them homes.” “Club Bed” shows a woman trying to fall asleep in a bedroom flashing with light from an exterior neon sign and quaking from loud music, under the tagline, “Time for a new place?”

“Both commercials are remarkably simple but carry the power to connect with audiences and express how we at Northrop Realty can help our customers find a solution to their real estate needs,” President and CEO Creig Northrop said. “We represent homebuyers and sellers, but beyond that, we help usher people from one life stage to another as it relates to their living spaces. Sometimes it’s starting a family; other times it’s simply finding a quiet place for a more peaceful lifestyle.”

The 39th annual Telly Awards honor excellence in video and television. Northrop Realty’s “Blue Box” commercial received a gold Telly Award in the “writing for local TV” category, silver in the “real estate for local TV” category and silver in the “directing for local TV” category. “Club Bed” received a silver award in the “writing for local TV” category, silver in the “directing for local TV” category and bronze in the “real estate for local TV” category.

Similarly, Emmy Awards recognize premier television productions. The National Academy of Television Arts & Sciences, National Capital Chesapeake Bay Chapter, is a nonprofit professional organization dedicated to advancing the television industry in Maryland, Virginia and Washington, D.C.