Long & Foster’s CMO honored for innovative contributions to real estate industry

Kathleen Wilks, chief marketing officer of The Long & Foster Companies, has been named a 2025 Inman Marketing All-Star. This prestigious honor recognizes Wilks for her significant role in driving positive change within the real estate industry through innovative marketing strategies.

“I’m honored to be recognized by Inman. It’s a confirmation of the hard work and dedication our Long & Foster marketing team has had to bring our agents tremendous resources to grow their careers and to innovate and take our industry to the next level,” said Wilks.

Under Wilks’ leadership, Long & Foster has launched several initiatives that have transformed the way real estate is marketed and experienced. Key among these is the All-Inclusive Real Estate Experience, which seamlessly integrates all the resources and support needed to buy, sell, rent or own a home. This comprehensive approach is encapsulated in the brokerage’s It’s the One campaign, which emphasizes the value that both the agents and Long & Foster bring to clients.

Wilks has been instrumental in providing the firm’s agents with invaluable marketing resources that enhance their ability to connect with clients and showcase the benefits of the all-inclusive approach. Her vision and dedication have not only elevated the Long & Foster brand but have also set a new standard for marketing excellence in the real estate sector.

This recognition marks Wilks’ second time being named to the Inman Marketing All-Star list, a testament to her hard work and innovative thinking. As the real estate landscape continues to evolve, Wilks remains committed to leading the charge in creating marketing strategies that resonate with consumers and drive success for agents.