March is the busy season in real estate. It’s when most homeowners start reaching out to agents and getting their houses prepped for sale, as well as when buyers start browsing online for new homes. If you’re thinking about putting your home on the market, you might hear about a selling approach called a private exclusive or private sale.

It sounds appealing, but does it serve you as well as a sale on the open market? Here are the myths and facts.

MYTH: Private listings attract special buyers.
FACT: “Exclusive” sounds fancy, but it excludes buyers.

MYTH: Private listings get the best price.
FACT: Homes listed publicly sell for 17% more.

MYTH: Private listings sell faster.
FACT: Public listings sell 3X faster.

MYTH: Private listings offer more privacy and control.
FACT: You can require pre-qualified buyers and by-appointment-only showings.

MYTH: Private listings create an aura of exclusivity.
FACT: Limited exposure means limited competition.

A recent study even showed that sellers lost out on over $1 billion in the last two years as a result of selling privately. While some agents focus solely on private listings, our team at Long & Foster is equipped to deliver our clients the best sales approach for your unique needs, whether that’s a home that’s sold on the open market or one that’s listed privately. Our goal is your success and getting you the most desirable and best offer for your property.

If you’re thinking about listing and want an agent who’ll always put your interests first, find a Long & Foster agent here.