Eller now oversees the company’s Southwest Virginia, Triangle and Triad, North Carolina regions
Real estate veteran Rod Eller has been named as Long & Foster Real Estate’s Regional Manager in Southwest Virginia. Eller already leads Long & Foster’s Triad location, as well as Fonville Morisey Realty, its brand in North Carolina, and he will take on these new responsibilities, bringing together the two regions under a single leadership team.
In Southwest Virginia, Eller will be responsible for operations and business development, working closely with the company’s leadership teams and agents in ensuring the ongoing success of the firm and its clients.
“With the Triad and Triangle market’s close proximity to Long & Foster’s Southwest Virginia region, Rod understands the market there – he’s the perfect fit to deliver the same success to the agents and teams there as he’s done in North Carolina,” said Jackie Thiel, president of Long & Foster Real Estate. “The positive attitude and proactive approach he brings to the business will be invaluable in helping area consumers and our agents.”
Eller has an extensive background in real estate leadership, having worked in the business for over three decades. At Fonville Morisey, he oversees eight offices in the Triangle and Triad areas, helping the company and its agents to grow their businesses and achieve further success.
“I’m honored to have been named to this position, and I’m excited to better connect the tremendous resources and talented individuals we have across the Southwest Virginia region, helping our team learn and share their expertise to even better support our area buyers and sellers,” said Eller.
Prior to joining Long & Foster, Eller served as senior vice president of sales for several Berkshire Hathaway HomeServices affiliates in the Triangle, Triad and Charlotte, N.C., areas. In that capacity, he managed multiple sales offices, supporting individual leadership teams in recruitment, retention, business development and sales productivity. Eller also assisted his brokerage in mergers and acquisitions, process and system development and strategic planning.
In addition to his vast real estate experience, Eller worked with Roberts Business Group, a coaching and consulting firm as a senior consultant, helping organizations and individuals improve performance and engagement in the areas of leadership, sales and customer service.
To learn more about Long & Foster, visit longandfoster.com.