Rod Eller Joins Fonville Morisey as Senior Vice President/Regional Manager

February 22, 2016
Rod Eller
Rod Eller

Brings 30+ years of executive real estate, consulting experience

Fonville Morisey Realty, a Long & Foster company, has appointed Rod Eller as its new Senior Vice President and Regional Manager. Eller brings to Fonville Morisey an extensive background in real estate leadership, having worked in the business for over three decades. In his new role, Eller will oversee the 11 Fonville Morisey offices in the Triangle area, helping the company and its agents to grow their businesses and achieve further success.

“I look forward to taking on this new role and to leading the exceptional team of real estate professionals at Fonville Morisey,” said Eller. “I’m passionate about helping others and encouraging them to be the best that they can be, and I’m confident that my knowledge and experience as a real estate executive and business consultant will greatly help our entire team to even better support our local buyers and sellers.”

Eller most recently served as Senior Vice President of Sales for several Berkshire Hathaway HomeServices affiliates in the Triangle, Triad and Charlotte, N.C., areas. In that role, he managed multiple sales offices, supporting individual leadership teams in recruitment, retention, business development and sales productivity. Eller also assisted his brokerage in mergers and acquisitions, process and system development and strategic planning.

Eller specializes in building and developing award-winning teams through hands-on coaching and training. His focus on people is a core value that he knows is the key to ensuring a high-performing team and to providing exceptional customer service. Eller’s career and his leadership style have been influenced by many of the great professionals who shaped the real estate industry in North Carolina, including the founders of Fonville Morisey—John “Johnny” Morisey and Thomas “Tommy” Fonville.

In addition to his vast real estate experience, Eller recently worked with Roberts Business Group as a senior consultant. Roberts Business Group is a coaching and consulting firm with offices throughout the United States, and they work with clients in diverse industries, from insurance to financial management. In that role, Eller helps organizations and individuals to improve performance and engagement in the areas of leadership, sales and customer service.

“It takes a highly knowledgeable and skilled leader to support real estate agents in today’s competitive environment, and we are confident that with Rod at the helm of Fonville Morisey, we’ll continue to achieve success for our agents and their clients,” said Larry “Boomer” Foster, president of Long & Foster Real Estate. “Adding exceptional leaders to our team is how our company has helped local buyers and sellers meet their homeownership goals for over 45 years and how we’ll continue to do so for the years to come.”

Eller is an active member in his local Realtor associations in the Triad, Triangle and Charlotte metro areas. He has served in leadership roles with these organizations and volunteered on numerous committees. Eller has also received multiple honors from the real estate industry, being named Realtor of the Year in 2003 by the Winston-Salem Regional Association of Realtors and receiving WSRAR’s Thomas W. Lambe, Jr. Hall of Fame Award in 2007.

Eller is also committed to lifelong learning, and he has earned several real estate designations, including the Graduate, Realtor Institute (GRI), Certified Residential Specialist (CRS) and Certified Residential Broker (CRB). He also received his Mentor certification from Buffini & Company and is a certified instructor with Integrity Coaching and Integrity Selling.

Originally from Winston Salem, N.C., Eller is married to a fellow Realtor, Heidi, and they have two grown children, Kaitlin, also a real estate agent, and Drew, and a dog, Piper. An outdoor enthusiast, Eller enjoys camping, fishing, boating, hunting, horseback riding and gardening in his spare time.

For more information about Eller and Fonville Morisey, visit