Long & Foster Participates in Luxury Real Estate Conference in Shanghai

December 23, 2016
LPS Shanghai 2016
A Long & Foster client (left) stands alongside Long & Foster CRES President, Pandra Richie (center), and Long & Foster Director of Asia-Pacific Initiatives, Eric Chen (right), at the Long & Foster booth at LPS Shanghai.

Representatives from Long & Foster Real Estate’s Corporate Real Estate Services division, which works with national and international relocation clientele, recently attended LPS Shanghai, China’s leading luxury real estate expo. Pandra Richie, president of Long & Foster’s Corporate Real Estate Services, and Eric Chen, director of the company’s Asia-Pacific initiatives, traveled to the event, which was held Dec. 9-11. More than 6,000 buyers attended the expo, which included over 120 exhibitors and offered more than 50 forums.

“Chinese buyers are continuously seeking information about the U.S. real estate market and how they can break into it. They are eager to learn about what investment opportunities are available here and what they need to know about the process,” Chen said. “The event was a great opportunity to provide them with the information they need and connect with them in person. This was our second time attending an LPS expo, and it was a great success. We look forward to attending future events.”

Richie said they were able to meet with a number of high net worth investors, as well as with executives and leadership from some of the largest real estate companies and services firms in China. These include Homelink Real Estate Agency, B.A. Consulting and its subsidiary 5i5j Group, Fang.com, China Real Estate Association, and Ping An Insurance group, among others.

In addition to being an exhibitor at the expo, Chen led seminars on the U.S. real estate market for attendees. The sessions included information about the basics of purchasing properties in the United States, what real estate trends are helpful to track and ample time for questions. Chen and Richie also spoke with expo attendees about the services available to them through Long & Foster and its global networks, which include Leading Real Estate Companies of the World, Luxury Portfolio International and Christie’s International Real Estate.

“Connecting with those in the real estate market on a global scale is important to us at Long & Foster, and the LPS Shanghai expo was an excellent opportunity to do that,” Richie said. “Events like this help us to form vital relationships internationally, as well as stay up-to-date and as knowledgeable as possible about what’s happening in the Chinese market and real estate industry. We’re very glad to have had the opportunity to represent Long & Foster at another fantastic LPS event.”

In November, Long & Foster hosted 39 members of the China Real Estate Alliance Delegation, which included real estate brokers from throughout China. The visit allowed them to see and learn more about the U.S. real estate market firsthand. Long & Foster has plans to host a developers’ summit at its Chantilly headquarters in May 2017 to bring investors from the U.S. and Chinese markets together.

Long & Foster Real Estate, the largest privately owned residential real estate company in the United States, and its Corporate Real Estate Services division are part of The Long & Foster Companies, a family of real estate and financial services organizations. For more information about Long & Foster, visit www.LongandFoster.com. For more information about global real estate and Long & Foster, visit www.LongandFoster.com/pages/corporate-relocation.