Long & Foster Joins Forces with Monticello Properties Residential Real Estate

October 6, 2017

Expands company’s position in Fluvanna, Albemarle counties

Long & Foster Real Estate, the nation’s No. 1 independent brand by sales volume, today announced that it has acquired the residential real estate division of Monticello Properties, Inc., (Monticello Properties) a real estate franchise in Palmyra, Virginia. Founded in 1999 by Tom Morace, Monticello Properties’ sales division specializes in traditional, luxury and resort real estate services in Fluvanna and Albemarle counties, as well as the surrounding areas. Effective immediately, the residential sales firm and all its real estate professionals, including Morace, will become part of Long & Foster.

“Tom and the team at Monticello Properties have an impressive history in Lake Monticello, Palmyra and the Charlottesville area real estate markets, and we’re thrilled to welcome their team to our family,” said Larry “Boomer” Foster, president of Long & Foster Real Estate. “Together, we’ll enhance the already exceptional quality of support and services that we offer buyers and sellers in the local markets.”

Going forward, Monticello Properties’ location in Palmyra will become a Long & Foster office. Morace will continue to lead his team, now as a branch manager with the Long & Foster leadership team, and he will oversee the office with Tom Pace, who also manages Long & Foster’s Charlottesville Glenmore Charlottesville Historic Downtown locations. Morace, who has nearly 30 years of real estate experience, is excited for the opportunities that becoming part of Long & Foster presents to his team and their clients.

“Long & Foster is known not only for providing the highest quality of service and support to home buyers and sellers, but also for helping real estate agents achieve success in the business,” said Morace. “We’re excited to take full advantage of all the marketing, training and technology provided by Long & Foster, including its exclusive relationship with Christie’s International Real Estate.”

In his real estate business, Morace emphasizes the importance of providing clients with the best service possible—a commitment that is shared by Long & Foster. By delivering an exceptional experience, Morace says, you not only can help your buyers and sellers achieve their goals, but also can earn their referrals and repeat business. Following this philosophy, the Monticello Properties team achieved great success within its former franchise network, and they will continue these achievements as part of Long & Foster.

“We’re pleased to welcome Monticello Properties to Long & Foster,” said Jeff Detwiler, CEO of The Long & Foster Companies, parent company of Long & Foster Real Estate. “Long & Foster strives to serve as the No. 1 choice for buyers and sellers in Mid-Atlantic and Northeast, and the addition of the Monticello Properties team further enhances the high quality of service we offer to clients in Virginia.”

Monticello Properties will continue to operate its property management division under its current name. For more information, visit www.LongandFoster.com.