Do Affiliated Businesses Provide Better Service?

February 18, 2020

Nearly 60 percent of agents feel that real estate service partners that are affiliated with their brokerage provide better service than those not affiliated, according to a survey by and Long & Foster.

Whether it’s because of an issue obtaining a mortgage, a clear title or the right insurance, there are many points during the homebuying process that can cause a transaction to fall through. That’s why Inman and Long & Foster decided to take a closer look at the impact affiliated businesses have on helping agents close their transactions.

In addition to the sense that affiliated businesses provide better service, the survey also found:

  • 38.5% of agents say an affiliated business saved a transaction after a financial issue
  • 29.6% of agents had a settlement issue solved by an affiliated business
  • 21.5% of agents had appraisal issues that were mitigated by an affiliated business

“For us as agents, having the [affiliated businesses] go the extra mile, we meet the deadlines and the clients’ needs,” said Juan Umanzor, Jr., a real estate agent with Long & Foster based out of Bethesda, Maryland told Inman. “Should anything go wrong, we know that they’re gonna fix anything. Because it’s us. We want to protect our brand, and we want to protect the consumer as well.”

To see what else the survey found and hear more about agents’ first-hand experiences with affiliated businesses, read the full article on