Long & Foster Real Estate has announced that its Corporate Real Estate Services division has partnered with Chinese real estate company, Homelink. Long & Foster is the No. 1 privately owned residential real estate company in the United States, and Homelink is the largest real estate company in China. Homelink has 8,000 offices in 28 cities in China with 150,000 sales associates.
As part of the partnership between Long & Foster and Homelink, the two companies will provide international referral services to each another. Additionally, Long & Foster will provide a direct feed of its for-sale properties to Homelink’s website, making listings more visible to potential buyers in China.
“Many Chinese buyers are eager to learn about and invest in international real estate, and the No. 1 destination they are seeking out is the United States,” said Eric Chen, Long & Foster’s director of Asia Pacific initiatives. “This partnership with Homelink will allow us to make important connections with investors across the globe and it will also be beneficial for our agents by providing increased exposure to their listings.”
Founded in 2001 and based in Beijing, Homelink offers a number of real estate services, including residential property sales, new home sales, second home sales, leasing and decorating services. Homelink has 100 licensed professionals on its team whose sole responsibility is to work with buyers who are looking to invest internationally.
“We’re excited about this new partnership with Homelink and what it will bring to each of our companies and, in turn, our clients,” said Pandra Richie, president of Long & Foster’s Corporate Real Estate Services division. “Connecting with those in the real estate industry on a global level is important to us and not only helps us serve our clients better, but also ensures we’re staying as informed as possible when it comes to international markets.”
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