Sep 201825

Long & Foster Launches All-New Single Property Websites

Sep 201825

Long & Foster Launches All-New Single Property Websites

Brokerage provides unique individual websites for all its residential listings

Long & Foster Real Estate, the nation’s No. 1 independent real estate brand,* introduced all-new, fully responsive single property websites. These unique websites focus on promoting a single Long & Foster listing, and they are created automatically for any residential property that the company’s agents have on the market, provided the listing meets all the requirements.

“We’re dedicated to providing our sales associates with the best tools to help promote their listings, market themselves and successfully help their clients,” said Barry Redler, chief administrative officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “Our single property websites are just one of the many great tools Long & Foster offers to its agents to help them stand out in the marketplace.”

Similar to LongandFoster.com, the new single property websites allow consumers to view the home online quickly and easily from any type of device. Long & Foster’s modern and sleek single property websites allow its agents to showcase their listings with large property photos, a comprehensive property overview, school and neighborhood information, and an audio (text-to-speech) description of the property in both English and Spanish.

Consumers visiting a property website can easily contact the listing agent through features such as click-to-call or click-to-text. Interested buyers can easily access all the listing agent’s contact information—no matter where on the page they’re looking—and request a showing directly on the site with a click of a button. All inquiries and requests go directly to the listing agent, driving even more business to them.

As with its main website (LongandFoster.com), Long & Foster partnered with Real Estate Digital (RED) in the development and implementation of its new single property websites. “RED is committed to helping Long & Foster and our agents achieve success with their clients. I’m confident our property sites, like the award-winning LongandFoster.com, will achieve tremendous results for our team.”

For more information about Long & Foster, visit LongandFoster.com.