Site achieves nearly 90 percent increase in traffic
The new corporate website of Long & Foster Real Estate, one of the nation’s largest real estate companies, ranks as the fastest growing site among the industry’s largest real estate brokerages in 2016. Analysis of competitive website traffic comes from Hitwise, a leading intelligence platform in online data collection, and includes the top 30 brokers by volume as rated in the 2017 REAL Trends 500. The all-new LongandFoster.com, which debuted in May 2016, enjoyed an almost 90 percent increase in traffic and that growth earned the site its fastest growing status. In addition, the website had millions of additional visitors who viewed over 20 million pages in 2016*.
Long & Foster and its strategic digital partners built and designed the new modern and responsive website with insight from consumers, ensuring the site met their real estate needs with a full-service approach. The website focuses on home search, allowing visitors to find what they’re looking for quickly and easily on any type of device in an engaging way. With unique features like its Smarter Home Search, which allows consumers to search for properties by mortgage payment, more and more people are choosing LongandFoster.com.
Additionally, the site allows consumers to easily connect with an agent, research mortgage and insurance options, and gain insight on hundreds of communities throughout the Mid-Atlantic and Northeast United States.
“We’re thrilled that more homebuyers and sellers are turning to LongandFoster.com to start their real estate search and to our team to find their place to call home. Over the next several months, we’ll continue to enhance LongandFoster.com, adding even more functionality to ensure it remains among the best in the marketplace,” said Barry Redler, chief marketing officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “In addition to increasing overall activity on our website, traffic to our agent profile pages has achieved record levels, as we’ve made it easier than ever for consumers to connect with our real estate agents.”
Hundreds of thousands of for sale, rental and recently sold listings are featured on LongandFoster.com, including properties listed with Long & Foster and other brokerages, providing a comprehensive look at the marketplace. Using the site’s easy-to-use online search, would-be buyers and sellers can find one of Long & Foster’s over 11,000 agents or more than 220 offices to help with all their real estate needs. Visitors can then easily connect with a Long & Foster agent via text, email or phone—whichever way works best for the consumer. Additionally, if consumers need assistance with financing, insurance, property management, vacation rentals or settlement, they will find everything they need to get started on LongandFoster.com.
* Long & Foster used online data from Hitwise for its own website, as well as other real estate brokerage sites (as ranked by volume in the 2017 REAL Trends 500), to identify the fastest growing site. Information about the number of page views on LongandFoster.com are from the company’s Google Analytics account, and they do not relate to the comparison.