Aug 201718

Long & Foster’s Website Earns Top Industry Ranking by REAL Trends

REAL Trends Website Ranking image
Aug 201718

Long & Foster’s Website Earns Top Industry Ranking by REAL Trends

LongandFoster.com ranked No. 7 in the community category

Long & Foster Real Estate’s website was named No. 7 in the community category in REAL Trends’ newest Website Rankings report. REAL Trends is a leading source of statistical analysis for the residential real estate industry.

REAL Trends’ web consultants reviewed nearly 700 residential real estate websites ranked them on excellence in six categories. Companies named to the REAL Trends 500 rankings were automatically entered and additional submissions were accepted online. To earn a spot among the best community pages, sites needed to provide quick and easy searches for towns and communities, making it easier for site visitors to find specific information. They also needed to provide further insight on communities by providing information on amenities, lifestyle, local market data, community facts, maps and images of the community.

“A website is often the first interaction a client has with a real estate business. It’s important that it be clear, attractive and easy to use. REAL Trends web consultants have spent the last six months reviewing 668 real estate websites to rank them in six critical areas. Real estate professionals now have the ability to see the very best residential real estate websites from across the country and compare their websites to these leading sites. It is a valuable tool to be able to benchmark one’s own website efforts with their peers,” said Steve Murray, president of REAL Trends. “To say that Long & Foster’s website is an exceptional site is an understatement.”

“We enlisted some of the brightest and best in their industries to support us in the development of our website, and we’re thrilled to be included in this year’s REAL Trends Website Rankings,” said Barry Redler, chief marketing officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “Our comprehensive communities section provides information on hundreds of localities within our market, highlighting market data, attractions and much more. Our team will continue to enhance the site, ensuring that it’s easier than ever for consumers to start their real estate search, connect with professionals and find a place to call home.”

In 2016, Long & Foster launched a new corporate website featuring a clean, modern look and responsive design with home search at top of mind. The site also tells the story of Long & Foster and its agents, showcasing the company’s real estate expertise and its Love of HomeTM. Users can easily search hundreds of thousands of real estate listings and quickly find information about Long & Foster’s offices, agents, communities and additional real estate services. According to the company’s statistical analysis, LongandFoster.com was the fastest growing real estate brokerage website among large real estate firms in 2016.*

REAL Trends produces the REAL Trends Website Rankings each year. Websites are judged using a list of criteria in five critical areas broken down into categories, including mobile experience, use of video, community pages, property detail pages and design. Sites that scored highest in all five areas were ranked in the best overall category.

* Long & Foster used online data from Hitwise for its own website, as well as other real estate brokerage sites (as ranked by volume in the 2017 REAL Trends 500), to identify the fastest growing site. Information about the number of page views on LongandFoster.com are from the company’s Google Analytics account, and they do not relate to the comparison.