May 201328

2012 Annual Report

May 201328

2012 Annual Report

“Long & Foster’s brands are stronger than ever and are primed for growth well into the next 40 years and beyond.” — P. Wesley Foster, Jr., Chairman and CEO

“We have every tool available at our fingertips to facilitate the entire real estate transaction – from contract to closing, and beyond – no matter what market conditions exist.” — Jeffrey S. Detwiler, President and COO


The Power of Total Experience

When you do businessLong & Foster, you are always given our full commitment to integrity, innovation and world-class customer service, and are offered everything needed as it relates to buying, selling, or owning real estate – all from one source. It is about more than buying and selling homes – it is about the total homeownership experience.

The Power of More Top Agents

With 10,000 plus sales associates serving seven states across the Northeast and Mid-Atlantic regions and the District of Columbia, Long & Foster is the largest independent real estate company in the United States. The company has an extensive branch network of approximately 170 offices, which helped nearly 75,000 people buy and sell homes in 2012.

2012 was a year marked by growing stability and confidence, both in real estate and at Long & Foster. We emerged stronger and better equipped than ever to capitalize on the real estate recovery. This includes carrying out initiatives to create “smart retail” locations that place an emphasis on technology and professionalism; to recruit experienced and proven sales associates to join the Long & Foster family; and to drive agent productivity by ensuring they continue to be the best-trained and best-equipped professionals in the business. As an industry leader, Long & Foster goes above and beyond to guide our agents every step of the way as they grow their businesses and meet the needs of customers.

Focusing on the basics of real estate, such as the power of networking and building strong customer relationships, combined with the development of our powerful tools and technologies, has taken Long & Foster and our agents to new heights in 2012. Agents choose Long & Foster because we are committed to arming our team with the very best training, tools, and support in the industry to allow them to do what they do best — serve the needs of home buyers and sellers in a constantly changing real estate landscape.

The Power of Strength and Stability

As the #1 independent real estate company in the United States, Long & Foster is backed by financial security and stability like no other.

Sales figures for 2012

(total sales volume and equivalents)

• All of The Long & Foster Companies: $48.7 billion
• Long & Foster Real Estate: $24.8 billion
• Prosperity Mortgage Company: $5.5 billion
• Long & Foster Settlement Services: $11.1 billion
• Long & Foster Insurance: $7.3 billion

To see Long & Foster’s full 2012 Annual Report, view or download the full PDF here.